Product Launch 3D Motion Visuals

Client problem

A hardware startup needed launch visuals that matched their brand system but lacked in-house 3D and motion capacity. Existing photography could not show unfinished SKUs, and generic stock motion did not meet investor and campaign standards.

Solution built

Blender, After Effects, and Illustrator package for a hardware product launch — 3D hero, motion cutdowns, and brand-aligned stills.

Technologies used

Implementation summary

1. 01 Built a Blender product model with materials and lighting matched to brand references from Illustrator artboards.
2. 02 Animated hero and turntable sequences in Blender, then refined timing, type, and overlays in After Effects.
3. 03 Created Illustrator-sourced UI callouts and iconography for feature highlight cutdowns.
4. 04 Delivered aspect-ratio variants for web, social, and presentation decks with a shared style guide.
5. 05 Packaged editable AE comps and Blender scene notes so the client team could extend the system later.

Business outcome

• — Launch-ready 3D hero and motion package delivered before campaign go-live.
• — Consistent stills and cutdowns across web, social, and deck formats.
• — Editable handoff package enabling future SKU and colorway updates without a full rebuild.

Deliverables

• Blender scene with product materials and lighting setup
• After Effects motion comps and export presets
• Illustrator brand callout and icon assets
• Style guide with framing, type, and color usage notes